Be honest: how many email accounts do you have? Now actually be honest: How many email accounts do you use? If your answer is “one” to both questions, congratulations! You win at the internet! If it took you a while to count, please read on.

Email marketers, listen up: If you're looking for new ways to enhance your email program in 2018, check out this list of six tips compiled by the team at email marketing platform Emma. You've probably implemented some of these tips already, like avoiding the spam folder by always getting permission before you send email and setting clear. Now that you know the types of email you can send, it’s time to move onto the next step to create a successful email marketing campaign. Know Your Audience. If you’ve been doing email marketing for a while, you’ll likely know who your audience is. But if you think email is dead, you’re missing out on the real metrics. Email marketing is still going strong today, and is possibly the best possible strategy for your business. Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate.

Logging in to tools is a major reason why many of us have multiple email accounts. Things like Google Analytics, Search Console, Google My Business, Google +, and Bing Webmaster tools all require emails registered with either Google or Microsoft to gain access. Nobody has time to keep track of all of this (unless we are your VP of Marketing).

I’m about to share with you a step by step guide on how you can clean up your logins and use a single email account with these tools. It’s as simple as setting up an already existing email account with Google. There’s a very similar process to setting up a Microsoft account with a non-Microsoft email that I’ll cover in a different blog someday.

I highly, highly, highly (did I say highly?) recommend that you create/dedicate an email on your company’s domain name rather than using a free Hotmail, yahoo or inbox account. If you don’t have an email on your firm’s domain give us a call so we can help.

Please note: if your firm’s email is hosted through G Suite (formerly Google Apps for Business), then you’re already registered with Google! If your firm’s email is hosted through Exchange or Office 365, then you’re already registered with Microsoft!

Quick Steps to Setup a Google Account with a non-Gmail Email:

Step 1: Log out of any Gmail account(s) you’re currently logged in to, then open https://accounts.google.com.

Step 2: Click the Create Account link below the gray “sign in with your Google Account” box.

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Step 3: Below the “Choose your username” field, click I prefer to use my current email address link.

Step 4: Enter your non-Gmail email address you would like to register with Google.

Step 5: Finish filling out the new account form and accept Google’s Privacy Policy and Terms.

Step 6: Confirm your new account with the email address you provided.

Longer Explanation and visual guides for Setting up a Google Account with a non-Gmail Email:

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Step 1: Log out of any Gmail account(s) you’re currently logged in to, then open https://accounts.google.com.

If you’re already signed in to a Gmail account and this is the same address that you’d like to use for Google’s suite of tools, you’re done! You address is already associated to Google.

Step 2: Click the Create Account link below the gray “sign in with your Google Account” box.

Step 3: Below the “Choose your username” field, click I prefer to use my current email address link.

Step 4: Enter your non-Gmail email address you would like to register with Google.

Once you’ve clicked this link, you’ll be able to enter your current (non-Gmail) email address for this setup process. This is the most important step in this process. As mentioned, I highly recommend setting up or dedicating an already existing email that is on your domain (example: admin@bestlawfirmever.com).

Step 5: Finish filling out the new account form and accept Google’s “Privacy and Terms.” This includes:

Name (first and last)
Password & confirmation of Password (don’t make it the same as your luggage combination)
Birthday
Gender
Mobile phone (use a number that accept texts messages for recovery purposes).
Default homepage (as if your homepage isn’t already Google.com)
Location

**Google’s Privacy and Terms are likely to change**

Step 6: Confirm your new account with the email address you provided by following the final instructions given (normally this is to simply click accept in the email you’ve received to the email address you’ve just registered).

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Now that you’ve registered your email address with Google, you can give access/ownership of Google Analytics, Google Search Console, Google my Business and any other Google tools that you use to this email account. If you’ve taken my recommendation of using a dedicated email that’s on your domain, you’ll never have to worry about the temporary front desk/law student/in-house marketer from leaving and taking all your data with them.

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Now Celebrate. Quickbooks download machousenew. You’ve just made your life a whole lot easier.